new normal
nounUK /ˌnjuː ˈnɔːml̩/ · US /ˌn(j)u ˈnɔɹm(ə)l/
Etymology From new + normal.
1
US, Idiomatic A current prevailing situation which has emerged recently, that differs dramatically from the previous one and is expected to remain.
- The new normal for this country is simply to survive economically.
- However, the abnormal condition may last for a few years, and the tendency to return to the former balance may never be more than partially realized. That is to say, the abnormal situation may persist until it becomes a new normal.1922 August, B. H. Hibbard, “Effect of Change of Price of Produce on Intensity of Cultivation”, in The Quarterly Journal of Economics, volume XXXVI, number 4, Cambridge, Mass.: Harvard University Press; London: Humphrey Milford, Oxford University Press, →ISSN, →OCLC, page 659:
4 more examples
- Well, it is a fact that in most of the food businesses your sales have increased very greatly in the past few years. Whether this is a permanent new level, and whether we are some day going back to what we call a normal level or did call a normal level, I do not know. Maybe this is a new normal and, of course, there is a lag between the time farm products go down, and the time that a processed food product goes down, and the length of that time lag is dependent upon the complexity of the processes through which the basic commodity goes, until it reaches the form in which it gets to the consumer.1949 December 14, George H. Coppers (witness), “Statement of George H. Coppers, President, National Biscuit Co.; Accompanied by George A. Mitchell, Vice President, and E. W. Barto, General Counsel”, in Utilization of Farm Crops: Price Spreads: Hearings before a Subcommittee of the Committee on Agriculture and Forestry, United States Senate, Eighty-first Congress, First Session […], Washington, D.C.: United States Government Printing Office, published 1950, →OCLC, page 1107:
- Clothing styles lead us quickest into new normals and out of old ones, as we can see quite readily by looking over the pictures in old magazines and books.1954 February 26, Thomas G. Walters (witness), “Statement of Thomas G. Walters, Operations Director, Government Employees’ Council”, in Fringe Benefits for Federal Employees: Hearings before the Committee on Post Office and Civil Service, United States Senate, Eighty-third Congress, Second Session on S. 2665 […], Washington, D.C.: United States Government Printing Office, →OCLC, page 105:
- I hope you will comply willingly; it will speed the day when I can bow out and life can get back to normal—a new normal, free of the Authority, free of guards, free of troops stationed on us, free of passports and searches and arbitrary arrests.1966 June 2, Robert A[nson] Heinlein, chapter 14, in The Moon Is a Harsh Mistress, New York, N.Y.: G[eorge] P[almer] Putnam’s Sons, →OCLC, book 2 (A Rabble in Arms), page 152:
- After nine months of pregnancy, I'm sure you're ready to call your body your own and return to normal. The truth is, you probably won't feel "normal" for a while, especially if you're nursing. Even then, your new normal may turn out to be somewhat different from your old normal. […] Your body deserves time and attention during the weeks and months after your baby's birth so it can create the new normal as quickly and comfortably as possible.2000, Sheryl Gurrentz, “Section 3: Dealing with Physical Changes”, in The Guilt-free Guide to Your New Life As a Mom: Practical Ways to Take Care of Yourself, Your Life & Your Baby—All at the Same Time, Glendale, Calif.: Perspective Publishing, →ISBN, page 35:
2
Euphemistic The COVID-19 pandemic and associated social changes.
- The achievement of learning outcomes in online learning in the New Normal Era was not significant because there were still challenges faced by educators.2021, Jasiah et al., “Application of Learning Using Online Media During the New Normal”, in Journal of Physics Conference Series:
- What are the challenges and expectations from leadership in the new normal?2021 October 30, K. S Ahluwalia, LORD INDARJIT SINGH CBE, Dr Rajan Samuel, Harpreet Ahluwalia, Rev Thomas George, Gurpreet Singh Kapoor, Vighnesh Jha, Gunjandeep Singh, Prasanna Kkumar, CK VISWANATH, BHAVESH JHA, Leadership in the New Normal, TDW Productions & Publishing, →ISBN, page 11:
3 more examples
- At its base level, life is about getting from point A to point B, a simplicity we took for granted until the New Normal stripped it from us.2021 November 9, Steve Giblin, Jon Land, Walking in Mud: A Navy SEAL’s 10 Rules for Surviving the New Normal, Post Hill Press, →ISBN:
- "This is such a needed and appreciated space at this time. It would be great if something similar could remain when this new normal is over."2022 May 5, Andrew E. P. Mitchell, Chris Keyworth, Eduardo Salas, Federica Galli, Elena Vegni, Coronavirus Disease (COVID-19): The Mental Health, Resilience, and Communication Resources for the Short- and Long-term Challenges Faced by Healthcare Workers, Frontiers Media SA, →ISBN, page 110:
- To fill the gap, this chapter interrogates the palpable shifts accelerated in the new normal affecting travel and travel behaviors.2024, Jasiah et al., “How Has Travel Behavior Changed After the New Normal”, in Tourist Behaviour and the New Normal, Volume 1: