scrunchie
noun/ˈskɹʌnt͡ʃi/
Etymology By reanalysis as scrunch + -ie from the brand name of the originator product, Scünci, which was a marketing-department alteration of the earliest name, Scunci, after the inventor's dog; more in Wikipedia at scrunchie § History.
1
A small elasticated ring of fabric placed around long hair to hold it in place behind the head.
- Mr. Burns: Simpson! You'll rue the day you took a pie tin, made two holes for eyes, and tied a rubber band around the back! / Homer Simpson: It's not a rubber band, it's a Scrunchie!2004, “Simple Simpson”, in The Simpsons, season 15, episode 19 (television production):
- When he had it all caught in one hand, he said, “What do I put around it?” “A scrunchie.” “A whatie?” “Scrunchie. Don't tell me you don't have a scrunchie.” “I don't even know what the hell a scrunchie is.” “It's what you use to hold up ponytails. Duh.”2012, Linda Howard, To Die For, Hachette UK, →ISBN:
1 more example
- The burgundy scrunchie that held her brown ponytail matched the trim of her Esprit socks.2013, Benjamin Nugent, Good Kids, Simon and Schuster, →ISBN: