puffery
noun/ˈpʌfəɹi/
Etymology From puff + -ery.
1
An act of puffing.
2
Excessive or false public praise.
3
Superficial or insubstantial material; fluff.
- Harvest was promptly pegged as a "lite" group, a purveyor of pop puffery.1990, Wayne Jancik, The Billboard Book of One-Hit Wonders, →ISBN, page 294:
- Cigarheads even have a new magazine, a lavish, glossy two-pound package of pride and puffery called Cigar Aficionado.1996 November 23, J. E. Lighter, “Blowing Smoke”, in The Atlantic, →ISSN, archived from the original on 12 Sep 2015:
- Derived terms
- puff piece