prime time
adj1
Broadcasting, Media, Radio, Television Showing or broadcasting during prime time.
- Derived terms
- ready for prime time
prime time
noun1
Broadcasting, Media, Radio, Television The block of programming on television during the middle of the evening, usually between 7:00 pm and 11:00 pm.
2
The busiest or most important period.
- Mass-produced mithai are readily available online, but these five independent shops make their sweets by hand every day, offering their local South Asian communities a taste of the familiar. Diwali is their prime time.2022 October 17, Priya Krishna, “It’s Not Diwali Without Mithai”, in The New York Times:
3
Figuratively Maturity; the state at which a person or product will be accepted by the mainstream.
- It took years longer than proponents had hoped, but wireless data is ready for prime time.2000, Ira Brodsky, Network World, page 18:
- Can these measures be regarded as useful, promising, or not ready for prime time? We focus only on the utility of these measures for use by policymakers.2005, Leanna Stiefel, Measuring School Performance and Efficiency: Implications for Practice and Research, Eye On Education, →ISBN, page 13:
2 more examples
- Now, as more and more businesses re-orient themselves to serve the consumer, ethnography has entered prime time.2007, John E. Richardson, Annual Editions: Marketing 08/09, →ISBN:
- And as with commodity-based models, tour-based models have also not yet reached prime time.2008, J. Richard Kuzmyak, Forecasting Metropolitan Commercial and Freight Travel, Transportation Research Board, →ISBN, page 3:
4
Obsolete Spring.
5
Obsolete A new period or time of youthfulness; the beginning of something.