persona
nounUS /pɝˈsoʊnə/ · UK /pɜːˈsəʊnə/
Etymology Borrowed from Latin persōna (“mask; character”), of uncertain origin. Suggested to be from Etruscan 𐌘𐌄𐌓𐌔𐌖 (φersu, “mask; masked individual; actor”), which could be a loan from Ancient Greek πρόσωπον (prósōpon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”). Doublet of person and parson.
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A social role.
- I've maintained a very public persona.
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A character played by an actor.
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Human sciences, Psychology, Sciences The mask or appearance one presents to the world.
- He keeps his online persona completely separate from his real-world one.
- The latest in a long line of dirty dating tactics to emerge is “wokefishing,” a term coined by writer Serena Smith. “People masquerade as holding progressive political views to ensnare potential partners,” Smith told Vice. Wokefishermen can be thought of like catfishers — those who use fake online personas to defraud victims — but only for sex instead of money.2020 July 30, Ben Cost, “Wokefish’ dating trend: Shady men are pretending to be progressive on apps”, in New York Post, archived from the original on 06 Oct 2020:
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Business, Marketing An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.
User experience
- To do so, your organization should create nuanced buyer personas for all relevant market segments or buyer groups that demonstrate affinity to your brand. These buyer personas should include standard demographic information […]2014, Ira Kaufman, Chris Horton, Digital Marketing, page 128:
- Derived terms
- fursona, objectsona, personify, worksona
- Related terms
- dramatis persona, in propria persona, persona grata, persona muta, persona non grata, alter ego, moniker