open rate

noun — 2 senses

noun

Business, Marketing Internet A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.

You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.2011, John Arnold, E-Mail Marketing For Dummies, John Wiley & Sons, →ISBN:

Business, Marketing A similar measure applied to conventional advertising mail.

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.

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