MrBeastification
nounEtymology From MrBeast (an American YouTube personality) + -ification. Popularised on 30 July 2022 by YouTuber Orr "Pinely" Piamenta.
1
Internet, Neologism On the video-sharing website YouTube, the trend of videos having increasingly shorter runtimes, larger budgets, faster pacing, louder audio and attention-grabbing editing styles and oversaturated thumbnails for greater viewer retention, especially through replicating the ideas and format of American YouTuber MrBeast.
- I think they still make cool videos tho, mrbeastification hasn't taken over completely2022 January 7, @minionssuperfan, Twitter:
- YouTube is knee-deep in "MrBeastification."2022 September 6, dannymcmahon, Twitter:
4 more examples
- But I think specifically with MrBeastification, it was really the first time where a thumbnail style and a format became oversaturated on the platform.2022 December 13, “Year in Review: Analyzing YouTube's Top 10 moments of 2022”, in The Colin and Samir Show:
- dream dropping his 45 minute vlog during the peak mrbeastification of youtube2023 January 6, dreamie_twt, Twitter:
- I don’t support the mrbeastification of any YouTubers videos. Videos that are around 20-30 minutes will always be better than these short videos people are pumping out now2023 June 8, _Belovedz_, Twitter:
- the mrbeastification of karl jacobs has started2023 July 2, glitchsap, Twitter:
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