mission statement
noun1
Management A formal declaration of the overall goal or purpose of an organization.
- Her mission statement is that clothes made from sustainable viscose and cruelty-free alternatives to leather should not be targeted at a niche market, but shown to hold their own on the Paris fashion week catwalk.2017 October 2, Jess Cartner-Morley, “Stella McCartney lays waste to disposable fashion in Paris”, in The Guardian, archived from the original on 03 Apr 2019:
- Unsurprisingly, Perry puts her best foot forward on opener “Never Really Over,” a song that not only maintains a catchy, hummable refrain, but also ironically doubles as a sort of mission statement for the artist.2020 August 27, Alex McLevy, “With Smile, Katy Perry is desperately trying to have fun again”, in The A.V. Club, archived from the original on 28 Aug 2020:
- Related terms
- vision statement, objects clause