logos
nounUK /ˈlɒɡɒs/ · US /ˈloʊɡoʊs/
Etymology From Ancient Greek λόγος (lógos, “speech, oration, discourse, quote, story, study, ratio, word, calculation, reason”).
1
Rhetoric A form of rhetoric in which the writer or speaker uses logical argument as the main form of persuasion.
2
Alternative letter-case form of Logos.