logo
nounUK /ˈləʊ.ɡəʊ/ · US /ˈloʊ.ɡoʊ/
Etymology 1937, clipping of logogram or logotype.
1
A visual symbol or emblem that acts as a trademark or a means of identification of a company or organization.
- The unified colour palette of reds, blues, and yellows used throughout the signage matches that of the institution’s logo and letterhead.2019, Li Huang, James Lambert, “Another Arrow for the Quiver: A New Methodology for Multilingual Researchers”, in Journal of Multilingual and Multicultural Development, →DOI, page 5:
- Branding remains constant and TfL's roundel stays the dominant logo on trains and at stations.2026 January 21, Philip Haigh, “First course of action: changes in the capital”, in RAIL, number 1053, page 22:
2
Broadly An audio recording for the same purpose; a jingle.
- What about including a CD of your music or a copy of your audio logo/jingle in your promotional items […]2011, James Hammond, Branding Your Business:
3
Sciences A single graphic which contains one or more separate elements.
4
An ensign, a badge of office, rank, or power.
5
Business A corporate customer.
- How many new logos did we close this quarter?
- Derived terms
- logo 3, logoed, logo edit, logo editor, logo kid, logoless, logomania, logomark, slogo, sonic logo