lede
nounEtymology A deliberate misspelling of lead, originally used in instructions given to printers to indicate which paragraphs constitute the lede, intended to avoid confusion with the word lead which may actually appear in the text of an article. Compare dek (“subhead”) (modified from deck) and hed (“headline”) (from head).
1
Journalism, Media US The introductory paragraph or paragraphs of a newspaper, or a news or other type of article; the lead or lead-in.
- Readers usually see the lead picture and read its caption first, before reading the lede of the article, so the article lede should not be a repetition of the caption.1979, J. W. Click, Russell N. Baird, Magazine Editing and Production, 2nd edition, Dubuque, Iowa: W[illiam] C. Brown, →ISBN, page 90:
- "How can Mr. On-line Guy learn to be a journalist if he didn't go through what I went through?" they [newspaper journalists] ask. "I needed the city editor to tell me how to write a graceful sentence, and I was a year into the job before I could craft a decent lede?"1999, Mike Godwin, “Who’s a Journalist?—II: Welcome the New Journalists on the Internet”, in Robert H. Giles, Robert W. Snyder, editors, What’s Next?: Problems & Prospects of Journalism, New Brunswick, N.J.; London: Transaction Publishers, published 2001, →ISBN, page 46:
4 more examples
- I was thrilled to be in possession of this nugget, which could probably take over the lede of my story. This essentially and truly implicated one of the most respected homicide detectives in Boston, all based on my initial tip.2007 February, Brian McGrory, chapter 40, in Strangled, New York, N.Y.: Atria Books, →ISBN, page 314:
- The lede (as we spell it) story in today's NYT [The New York Times] is all about their new poll showing that [John] McCain is hurting himself, not [Barack] Obama, with the attacks. […] If something's the lede in the NYT, it tends to get discussed on cable TV all day, etc.2008 October 15, Michael Tomasky, “Michael Tomasky’s Blog: This Morning’s Stuff You Need to Know”, in The Guardian, London: Guardian News & Media, archived from the original on 06 Mar 2016:
- Like all forms of writing, there's no hard and fast rule about what makes a great lede. A good lede changes depending on the story you're writing. […] Ledes vary wildly, but you'll start to notice patterns and, more importantly, what kinds of ledes you like and feel are effective.2018, Branden Salas, “Reporting for Print Media”, in Basic Concept of Journalism, Waltham Abbey, Essex: Ed-Tech Press, published 2020, →ISBN, page 253:
- Here are some different types of ledes: […] · Scenario ledes use narrative elements to describe a place of particular importance to the story. / · Narrative ledes begin at a chronological beginning. […] · First-person anecdotal ledes begin with a relevant anecdote that involves the writer. Service and celebrity pieces often begin with first-person ledes.2019, Naveed Saleh, “Narrative: Beginnings, Middles, and Ends”, in The Writer’s Guide to Self-editing: Essential Tips for Online and Print Publishing, Jefferson, N.C.: McFarland & Company, →ISBN, part VII (Global Considerations), page 225:
- Derived terms
- bury the lede, lede to kum, nulede
- Related terms
- Article components