Business, MarketingUsually Promotion or propaganda, especially exaggerated claims.
After all the hype for the diet plan, only the results ended up slim.
Don't believe the hype, it's a sequel / As an equal can I get this through to you1988, “Don't Believe the Hype”, in It Takes a Nation of Millions to Hold Us Back, performed by Public Enemy:
2 more examples
I was never one to believe the hype Save that for the black and white2012, Jeff Bhasker, Nate Ruess, Andrew Dost, Jack Antonoff, “Some Nights”, in Some Nights), performed by fun.:
The first Grand Slam showpiece between the two dominant players on the ATP Tour had been a tantalising prospect - and it surpassed the hype.2025 June 8, Jonathan Jurejko, “Alcaraz stuns Sinner in extraordinary French Open final”, in BBC:
They started hyping the new magazine months before its release.
Hydrogen fuel cells are hugely hyped but have yet to prove themselves in the real world beyond a few limited trials or small fleets on the European mainland.2023 August 23, Ben Jones, “A Fast Charge to DMUs' demise?”, in RAIL, number 990, page 30:
The Mob enforced the No-“H” Law. They tortured pushers. They killed them. Local hypes copped in L.A. Local hypes rode the Heroin Highway.2001, James Ellroy, The Cold Six Thousand, New York: Knopf, →ISBN, page 90: