herald

noun, verb — 7 senses

herald

noun

US, UK /ˈhɛɹəld/ · AU, NZ /ˈheɹəld/

Etymology From Latin heraldus, from Middle English herald, herauld, heraud, from Anglo-Norman heraud, from Old French heraut, hiraut (modern French héraut), from Frankish *heriwald, from Proto-Germanic *harjawaldaz, a compound consisting of Proto-Indo-European *ker- (“army”) + *h₂welh₁- (“to be strong”). Doublet of Harold and Harald; compare Walter, which has these elements reversed.

1

A messenger, especially one bringing important news.

  • The herald blew his trumpet and shouted that the King was dead.
2

A harbinger, giving signs of things to come.

  • Daffodils are heralds of Spring.
3

Government, Heraldry, Hobbies, Lifestyle, Monarchy, Nobility, Politics An official whose speciality is heraldry, especially one between the ranks of pursuivant and king-of-arms

  • Rouge Dragon is a herald at the College of Arms.
4

Biology, Entomology, Natural sciences A moth of the species Scoliopteryx libatrix.

5

Advertising, Business, Marketing A handbill consisting of an advertisement.

  • New this season will be a 20-sheet poster depicting 21 K-M elephants parading to local Chevrolet agencies. Deal calls for use of the 20-sheet on poster panels where the auto agency has space allotment. Smaller versions of the same art also will be used. Circulation of Kelly-Miller heralds, which last season averaged between 5,000 and 6,000 copies per stand, will be in for one of the greatest boosts this year.1951 February 24, Billboard, page 52:
Derived terms
coherald, heraldess, heraldist, herald moth, herald patch, heraldship, heraldy
Related terms
heraldic, heraldry

herald

verb

Etymology From Latin heraldus, from Middle English herald, herauld, heraud, from Anglo-Norman heraud, from Old French heraut, hiraut (modern French héraut), from Frankish *heriwald, from Proto-Germanic *harjawaldaz, a compound consisting of Proto-Indo-European *ker- (“army”) + *h₂welh₁- (“to be strong”). Doublet of Harold and Harald; compare Walter, which has these elements reversed.

1

Figuratively, Often To proclaim or announce an event.

  • Daffodils herald the Spring.
  • Then, some five miles north of Bolna, the entry into the Arctic is heralded by a long blast on the whistle of the engine. The Arctic Circle is marked by a sign on the east side of the line.1957 August 23, H. A. Vallance, “By Rail to the Norwegian Arctic”, in Railway Magazine, page 574:
1 more example
  • Our arrival at Worcester is heralded by the appearance of the city's cathedral tower, a solid square structure that's dominated the skyline since the 12th century.2020 December 2, Paul Bigland, “My weirdest and wackiest Rover yet”, in Rail, page 67:
2

Passive, Usually To greet something with excitement; to hail.

  • The film was heralded by critics.
Derived terms
heralder, unheralded

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.

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