focus group meaning: definition, etymology

focus group

nounalso spelled focus-group

Etymology Coined by psychologist and marketing expert Ernest Dichter.

A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.

verb

To subject ideas to review by a focus group in order to determine the viability of those ideas.

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — authors: page histories for focus group and focus-group.