fall off a cliff
verb1
To suddenly decrease in quantity; to become less popular or successful.
- It's popular now, sure, but its popularity will fall off a cliff at some point.2016 July 15, HarpingOn [username], “Re: This Pokeymans Gone thing”, in uk.games.video.misc (Usenet):
- Still, top Biden campaign officials are already bracing themselves for a July fund-raising report — which will not become public until mid-August — that is expected to show the campaign’s finances falling off a cliff.2024 July 11, Theodore Schleifer, Jacob Bernstein, Reid J. Epstein, “How Biden Lost George Clooney and Hollywood”, in The New York Times, →ISSN:
- Related terms
- fall off the cliff