conversion rate
noun1
Business, Marketing The proportion of visitors to a website or an app store who take an action desired by the marketers, such as buying a product or subscribing to a newsletter, usually expressed as a percentage.
- If 10 users end up installing your app and your app store shows 100 impressions then your conversion rate is 10%.2020, Abhinav Ojha, Advanced Guide to ASO (APP Store Optimization) with Digital Marketing, Evincepub, page 38: