brochure meaning: definition, etymology

brochure

noun

UK /ˈbɹəʊ.ʃə(ɹ)/ · US /bɹoʊˈʃʊɚ/

Etymology 1748, from French brochure (“stitched work”), from brocher (“to stitch”), from Old French brochier (“to pierce”), from broche (“awl”), from Vulgar Latin brocca, from Latin broccus (“pointy-toothed”). Doublet of broach.

A booklet of printed informational matter, like a pamphlet, often for promotional purposes.

Have a look in the Acme brochure for a new vacuum cleaner.

Derived terms: brochureware, e-brochure
Related terms: advertisement, booklet, catalogue, catalog, circular, flier, flyer, handbill, junk mail, leaflet, pamphlet, prospectus