growth hacking
noun1
A marketing and design philosophy which incorporates aspects of marketing into the design of the product itself.
- The rise of growth hacking is largely responsible for it. Sean Ellis, a startup advisor who coined the term, put it like this: "The #1 requirement for effective, sustainable growth hacking is to start with a 'must have' product experience."2013 July 8, Ryan Holiday, “The Secret That Defines Marketing Now”, in Fast Company:
- Related terms
- growth hacker