growth hacker
noun1
Business, Marketing Internet Someone who is skilled in both marketing and programming, and utilises these skills to grow the user base of a startup.
- Josh Elman, a growth hacker at Twitter, recognized early on that it was possible to "focus on understanding your users and how they discover and adopt your products [and to] build features that help you acquire and retain more users, rather than just spending marketing dollars."2013 July 8, Ryan Holiday, “The Secret That Defines Marketing Now”, in Fast Company:
- Related terms
- growth hacking