clickstream
nounEtymology From click + stream.
1
Business, Computing, Engineering, Marketing, Mathematics, Natural sciences, Physical sciences, Sciences A profile of a user's activity in a web browser or other software, based on what is clicked.
- “My clickstream data is sensitive information,” she told Mr. Zaneis, “and it belongs to me.”2007 May 12, Dan Mitchell, quoting Kaliya Hamlin, “Online Ads vs. Privacy”, in New York Times:
- Clickstream analytics are usually monitored on an aggregate basis. Server-based clickstream analysis provides valuable insight into visitor behavior. For instance, by learning which paths users most frequently take on a site and which routes lead to sales, you can make changes in content and calls to action[…]2017, Jan Zimmerman, Deborah Ng, Social Media Marketing All-in-One For Dummies, John Wiley & Sons, →ISBN: