brandscaping
nounEtymology Blend of brand + landscaping.
1
The organization of physical space as an extension or representation of a brand.
- Brandscaping turns the brand itself into a location - an attraction.2002, Otto Riewoldt, Brandscaping: Worlds of Experience in Retail Design, Birkhauser Verlag AG (June 2002), page 8
- Related terms
- brandscape