brandscape
nounEtymology Blend of brand + landscape. Anthropologist John Sherry is credited with coining term in 1986.
1
The range of brands available in the market or a specific market segment, especially considered collectively as a cultural phenomenon.
- By now it should come as no surprise that the targets of these influential campaigns are three of the most familiar and best-tended logos on the brandscape: the Swoosh, the Shell and the Arches.2000, Naomi Klein, No Logo, Vintage Canada, →ISBN, page 365:
- Related terms
- brandscaping