watch this space

phrase

watch this space

phrase

Etymology A 19th century formula, originally placed by magazines in space which was reserved by an advertiser but for which no advertisement was ever submitted.

1

Idiomatic An indication that a development will follow.

  • I fully intend to ask the talented Mr Peng to give me simplified instructions for making some of his fiery Hunan specialities; so watch this space.1979 November 7, The Australian Women's Weekly, page 115, column 2:
  • "We all look forward to the next walk in 2013 which we all hope to be a bigger and better event - watch this space!"2012 November 12, Torres News, Thursday Island, page 21, column 1:
Related terms
film at 11, stay tuned

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.