voken
nounEtymology Blend of virtual + token.
1
Internet A pop-up advertisement that is displayed over the top of the content but without spawning a separate window.
- […] a Web portal that features voken-style campaigns.2004, Keith J. Tuckwell, Canadian Marketing in Action, page 425:
- He also had a key role in designing and building the eyeReturn Voken engine for online advertising and loyalty programs.2005, Shaun Walker, Patrick J. Santry, Joe Brinkman, Professional DotNetNuke ASP.NET Portals, page xxi:
1 more example
- Hey, I was approached today asking^([sic]) about Voken ad's and if i knew how they were done.2006, Spot3313, “Flash Voken Ads”, in macromedia.flash (Usenet):