virality
nounEtymology From viral + -ity.
1
Advertising, Business, Marketing Usually The state or condition of being viral: tendency to spread by word of mouth or memetic action.
- The point is virality—content so outlandish that people can’t help but talk about it.2020 April 7, Sophie Gilbert, “The Most-Watched Show in America Is a Moral Failure”, in The Atlantic:
- Behind each seemingly off-the-cuff post (“DUDE LMAO THIS IS A GAS STATION😭😭😭”) were careful choices about how to compose the shot for maximum virality.2026 July 1, Will Oremus, “So Long to America’s Favorite Everymensch”, in Jeffrey Goldberg, editor, The Atlantic, Washington, D.C.: The Atlantic Monthly Group, →ISSN, →OCLC:
- Derived terms
- micro-virality
- Related terms
- virulence