trialability
nounEtymology From trial + -ability.
1
The quality or degree of being trialable.
- The extent to which an innovation can be used on a limited basis prior to making a full-blown commitment is referred to as trialability. In general, new brands that lend themselves to trialability are adopted at a more rapid rate.2008, Terence A. Shimp, Advertising Promotion and Other Aspects of Integrated Marketing Communications: