transumer
nounEtymology Coined by Fitch (a global design and business consultancy firm) in 2003 as Blend of transient + consumer
1
A consumer who makes purchases while travelling, such as at airports, train stations, hotels, etc.
- Of the IDZs, East London has received operating permits and the Johannesburg International Airport (JIA) and Richards Bay have been designated as IDZs. The JIA has a sectoral focus on its competitive advantage as a logistics hub as well as its "transumer" potential (for business travellers requiring tourism, consumer and corporate services), avionics and light industrial assembly of various appliances and goods for the SADC and other African markets (Rogerson, 2002).2004, Goldstein Andrea, Development Centre Studies Regional Integration, FDI and Competitiveness in Southern Africa, →ISBN, page 29:
- Now there are spas and massage stations as well as novel and innovative shopping opportunities in practically every large airport, train station or megahotel that caters to a crowd of “transumers” (consumers in transition), global travelers who increasingly live a transient lifestyle.2009, Tracy L. Meerwarth, Julia C. Gluesing, Brigitte Jordan, NAPA Bulletin, Mobile Work, Mobile Lives, →ISBN:
2 more examples
- It attempts to show that the contours of experimentation encompass both personal shifts (from passenger to transumer) and system transformations (the arrival of 'Airports 3.0').2015, Anthony Elliott, Identity Troubles: An introduction, →ISBN:
- What could you do with the transumer trend in your agency? What about a coffee cart where parents pick up their children from preschool or classes?2015, Timothy S O'Connell, Brent Cuthbertson, Terilyn J. Goins, Leadership in Recreation and Leisure Services, →ISBN:
2
A consumer who has a preference for acquiring experiences or temporary goods over permanent possessions.
- Transumers are ready to pay less to rent, lease, or borrow—all in the name of having new things. For example, transumers who become members of Bag Borrow or Steal pay a monthly fee and pick and order handbags, keeping them until they're ready to trade in for a new model.2007, Paul Stinson, Top Careers in Two Years, →ISBN, page 66:
- These requirements have evolved into a sophisticated and complex set of needs centered on achieving a depth and authenticity of experience, the transumer, no longer accepting materialistic, repetitive or staged tourist experiences.2011, Luiz Moutinho, Strategic Management in Tourism, →ISBN:
1 more example
- Consistent with this profile, transumers are persons who are turning to transitory experiences as a means of liberating themselves from a lifestyle overwhelmed by the ownership of material goods - products that are rapidly out of date or obsolete, in need of maintenance and upgrades, and increasingly taking up large chunks of time, budgets, and physical space.2015, Allan J. Kimmel, People and Products: Consumer Behavior and Product Design, →ISBN: