transcreate
verbEtymology From trans- + create or Back-formation from transcreation. (Etymology 1).
1
To transfer the creative elements of a work into another culture or language.
- At a guess, this is a later and more successful development from the earlier attempts to transcreate abstract Indian imagery into English1961, Writers Workshop (Calcutta, India), Writers Workshop, page 29:
- "We need someone to trans-create, rather than translate our advertising for the Hispanic market, especially in Dade," said Sandy Tapper, NCNB advertising1986 October 20, “Agency Mulls Economic Question”, in South Florida Sun-Sentinel:
3 more examples
- Even Raja Rao's, Serpent and the Rope, is much less successful in its attempt to transcreate a Sanskrit structure into English.1988, World Englishes: WE., volumes 7-8, page 331:
- ... saying under my breath as it were: Let him transcreate as much as he likes but allow me merely to translate.2004, Sujit Mukherjee with Meenakshi Mukherjee, Translation as recovery, page 140:
- Decker explained that no two languages will transcreate the same. While some lyrics may be changed for linguistic and cultural clarity, the spiritual essence of the hymn will always remain the same. The language of the Spirit is universal.2025, Fifteen New Hymns Available to Use in Church and at Home:
- Derived terms
- transcreation