strapline
nounEtymology From strap + line.
1
Journalism, Media A secondary heading or headline, especially one printed above another.
2
UK A memorable slogan attached to a commercial brand.
- On Tuesday, Buzzfeed published a long piece by Reggie Ugwu, looking at how a variant of instrumental electronic music had become the favoured soundtrack of the “alt-right”, the US-based far-right movement. Within hours, a website whose strapline declares it is “destroying Jewish tyranny” had picked up on the piece.2016 December 14, Michael Hann, “'Fashwave': synth music co-opted by the far right”, in The Guardian, archived from the original on 25 Jul 2018:
- Derived terms
- straplined