shrinkflate
verbEtymology Back-formation from shrinkflation. Equivalent to a blend of shrink + inflate.
1
Economics, Sciences Ambitransitive, Informal To make a product smaller while continuing to market it at the same price.
- Lately, Mr. Dworsky has had his work cut out for him. With inflation at a 40-year high, business owners have been increasingly shrinkflating their products in an attempt to hide price increases.2022 November 26, Clare Toeniskoetter, “Meet the Man on a Mission to Expose Sneaky Price Increases”, in The New York Times: