shockvertising
nounEtymology Blend of shock + advertising.
1
Advertising that is intended to shock the viewer.
- Because what they know — what they learned at the feet of the master — is that, in the narrowest sense, shockvertising works. It works (a) by provoking widespread outrage, inevitably reported in the press, creating a level of buzz […]2004, Bob Garfield, And Now a Few Words From Me:
- So-called shockvertising, in the form of ads that are deliberately provocative to draw attention to themselves, is becoming increasingly popular.2007 March 14, Stuart Elliott, “Critics to Marketers: Suicide Is No Joke”, in New York Times: