sharebait
nounUS /ˈʃɛɹ.beɪt/
Etymology From share + -bait (manipulation to elicit a particular response).
1
Internet, Derogatory, Informal Website content that exists only to be shared, aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs.
- Forget click-bait. We’re living in the world of share-bait now.2014, Caitlin Dewey, The Washington Post:
- Among the many phenomena we’d tentatively attribute, in large part, to the trend: the rise of sharebait (nee clickbait) and the general BuzzFeedification of traditional media; the Internet hoax-industrial complex, which only seems to be growing stronger; and the utter lack of intelligent online discourse around any remotely complicated, controversial topic.2016, Caitlin Dewey, The Washington Post: