self-branding

noun

self-branding

noun

Etymology From self- + branding.

1

The process of developing one's brand.

They engage in self-branding techniques that present traditional, white, male-dominated values as desirable and aspirational.2018 September 18, Rebecca Lewis, “Alternative Influence: Broadcasting the Reactionary Right on YouTube”, in Data & Society:

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.