rollercoaster ride
noun1
Figuratively Synonym of rollercoaster (“a situation characterized by significant fluctuations in direction, emotion or intensity”).
- The past three decades have been a roller-coaster ride for the Charlotte, N.C., company, aiming to keep investors on a sugar high as it works out how to expand while remaining true to its heritage of serving fresh doughnuts.2025 August 25, Julie Creswell, “Krispy Kreme Bets on Big-Box Stores to Stay Fresh”, in The New York Times, New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 25 Aug 2025: