roadshow
verbEtymology From road + show.
1
To show in various places as part of a travelling excursion.
roadshow
nounEtymology From road + show.
1
A show that travels from place to place.
2
Broadcasting, Film, Media, Television The showing of a film in selected cinemas prior to its general release.
- In 2004, Gibson’s roadshow tour for The Passion of the Christ saw him visiting church groups and giving impassioned speeches about the film (which Hollywood studios refused to fund or distribute).2016 August 22, David Sims, “Why ‘Ben-Hur’ Was Hollywood's $100M Mistake”, in The Atlantic:
3
Business A series of meetings across different cities in which executives from a company have the opportunity to talk with current or potential investors.
- I thought Equity had a pretty quick and easy way of illustrating what happens when a company decides to go public: from the pitch, to the due diligence, to the pricing, to the roadshow.2016 July 29, Gillian B. White, Bourree Lam, “‘Equity’: Finally, a Movie About Women Who Love Money”, in The Atlantic: