private label

noun, verb — 2 senses

noun

Synonym of own brand.

You'd be surprised how many name brand companies produce some private label work for the big box and grocery chains.
This summer, Mondelez International sued Aldi, claiming its private-label cookie line “blatantly copies” the packaging of popular signature snacks like Oreos and Chips Ahoy!2025 August 6, Julie Creswell, “Aldi’s Passionate, Cultlike Following Fuels Its Rapid Expansion Plans”, in The New York Times:

verb

To produce (something) and apply a private label to it; to make (something) under a private label.

Of a manufacturer or other maker

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.