pre-to-post
adj1
Advertising, Business, Marketing Relating to the change in a potential consumer's attitude to goods or services as a result of seeing or hearing an advertisement for them.
- This was then plotted against the change or lack of change among respondents on the pre-to-post questionnaire […]1977, Proceedings of the Annual Conference of the American Academy of Advertising:
- The pre-to-post shift in preferences toward the advertised brand is the persuasion measure.2006, Rajiv Grover, Marco Vriens, The Handbook of Marketing Research: