polymorphic content
nounEtymology Coined by Square Enix in 2004.
1
Business, Marketing A cross-media content creation business strategy where media franchises are developed for multiple formats from the start, rather than adapted to new formats later
- The company also introduced its next polymorphic content property: Code Age. This franchise will launch with three properties: Code Age Archives, a manga series; Code Age Brawls, a game for the North American mobile market; and Code Age Commanders, a PS2 game.2005 May 17, Dan Tochen, “Square Enix sticks to its strengths”, in GameSpot:
- We think the following three actions are critical: enhance community management; deploy polymorphic content; and define new platforms.2004, Yoichi Wada, To Our Shareholders, Square Enix, page 6:
1 more example
- In the meantime, what about everyone’s favorite buzzword from E3 2006, 'polymorphic content?' Are they interested in presenting the story in forms other than the music?2011 February 1, Patrick Gann, “Just Who Are The Protomen? Let's Find Out!”, in Original Sound Version:
- Related terms
- polymorphic idea, polymorphic concept, polymorphic strategy, polymorphic, shared universe, franchise, transmedia