pointcasting
noun1
Transmission of targeted information to a single person
- This is referred to as pointcasting, as opposed to broadcasting.1996, Tom Vassos, Strategic Internet Marketing, →ISBN, page 127:
- Pointcasting is a service that allows customers to click on ads that interest them.2002, Philip Kotler, Marketing Moves: A New Approach to Profits, Growth, and ..., →ISBN, page 44:
1 more example
- The popular wisdom that the Web functions as a narrowcasting or pointcasting medium is not consistent with these data.2009, Matthew Hindman, The Myth of Digital Democracy, →ISBN, page 40: