plough into
verb1
To crash into something.
- The lorry ploughed into the line of stationary cars.
- Tackling the rising grades south of Cropredy with the 3.10 p.m. from Paddington in a blizzard, it ploughed at about 75 m.p.h. into a herd of cows, killing six of the beasts.1961 February, “Motive Power Miscellany: Western Region”, in Modern Railways, page 138:
1 more example
- Another thing we left out was one of the lead German battleships exploding under fire, and, through a series of spectacularly-bad dice rolls, the next three battleships behind either failed to notice, or failed to dodge, and ended up ploughing right into it.2018 October 17, Drachinifel, 30:26 from the start, in Last Ride of the High Seas Fleet - Battle of Texel 1918, archived from the original on 04 Aug 2022:
2
To engage in some activity with vigor.
- In a bid to escape the vagaries of consumer electronics, Samsung may be ploughing headlong into the areas most ripe for invasion by a new breed of emerging-market titans.2011, The Economist, Samsung: The next big bet:
3
To invest a resource (money, material, energy) into something.
- Young start-ups usually have had two financing options: hands-off venture capitalists that are willing to plough money into a company without rolling up their sleeves, or business incubators that are short on funds but wealthy in enthusiasm and knowledge.2012, The Economist, Marketing start-ups: Geeks aren't known for their social skills: