phygital

noun, adj — 3 senses

phygital

noun

/ˈfɪd͡ʒɪtl̩/

Etymology Blend of physical + digital.

1

Business, Marketing Neologism A sales method that integrates a physical point of sale and digital tools.

phygital

adj

Etymology Blend of physical + digital.

1

Business, Marketing Neologism Relating to this sales method.

The experiential value is, therefore, a major component of luxury consumption in a phygital environment.2019, Wided Batat, Digital Luxury: Transforming Brands and Consumer Experiences, SAGE, →ISBN, unnumbered page:

2

Neologism Both physical and digital at the same time.

Derived terms: phygital sports

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.