petfluencer

noun — 2 senses

petfluencer

noun

Etymology Blend of pet + influencer, equivalent to pet + -fluencer.

1

Business, Marketing An animal used as an influencer.

That is why there are so many cat videos on the internet, creating cat celebrities and “petfluencers,” animals that help to sell products online.2021, Penelope Rich, Cat Tales: True Stories of Fantastic Felines:
[…] And as you all know, petfluencers are increasingly attractive to film companies.' 'Wasn't there a hairless cat in an Austin Powers film once?' someone asks.2022, Kirstie Pelling, Life's a Catastrophe:

2

Business, Marketing A human influencer who uses an animal for this purpose.

You see, it's too late for me to become one of those 'petfluencers' – a tastemaker, babbling on about the latest trends in sundresses for coonhounds or why you should be using jewel-encrusted poop bags.2019, Vincent J. Musi, The Year of the Dogs, page 146:

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.