permanent press
noun1
A characteristic of a fabric, especially one used in clothing, often created by applying a chemical treatment and pressure, which causes lasting resistance to wrinkling and retention of pleats and creases.
- This solution is then padded onto a textile fabric to obtain a 70 percent wet pick up and then air dried. The textile fabric can then be hot pressed to impart a permanent press to garments prepared therefrom.1969, Patent number T861041, United States Patent Office: