overface

noun, verb — 2 senses

noun

Etymology From over- + face.

The upper side or upward-facing surface of an object.

verb

Etymology From over- + face.

Business, Commerce, Retail To place an excessive quantity of a product range on the shelves.

Larger stores had to be filled, so retailers started overfacing items2015, Constant Berkhout, Retail Marketing Strategy: Delivering Shopper Delight, page 114:

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.