off brand

noun, adj — 3 senses

nounalso spelled off-brand

Business, Marketing A brand other than a famous one, for a product or service for which a famous brand exists.

off-brand

adj

Business, Marketing Not serving the public image of an organisation or a person; inconsistent with one's reputation.

Me treating [Naomi] Wolf like a branding problem would be about as off-brand as I could get.2023, Naomi Klein, Doppelganger: A Trip into the Mirror World, Penguin, →ISBN, page 57:

Of a product Attributive form of off brand: generic.

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — authors: page histories for off brand and off-brand.