nonincentive
nounEtymology From non- + incentive.
1
That which is not an incentive.
- Xerox, for example, had a virtual monopoly on copiers in the 1960s, and because of its lease strategy, had a money flow that was difficult to spend. There were therefore significant nonincentives for Xerox to invent a small office copier.2001, David A. Aaker, Developing Business Strategies, page 145: