native advertising
noun1
Business, Marketing A type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.
- Another recent innovation in the online advertising space is native advertising, which bridges the worlds of advertising and content.2014, Shiv Singh, Stephanie Diamond, Social Media Marketing For Dummies, John Wiley & Sons, →ISBN, page 289:
- Related terms
- native advertisement, advertorial, sponcon