mumfluencer
nounEtymology Blend of mum + influencer, equivalent to mum + -fluencer.
1
UK, Informal, Neologism A mother who is an influencer on social media, typically using this platform to promote consumer products, offer parenting advice, or document her child's upbringing.
- She'd spent the weekend replying to the PRs offering money for branded content, setting up meetings and feverishly researching the 'mumfluencer' thing.2019, Sophie White, Filter This:
- She is a UN Global Ambassador for Gender Equality, writes a column for Mother & Baby magazine, and was recently crowned the Number 1 Mumfluencer in the magazine.2019, Louise Pentland, Wilde Women:
- Related terms
- Instamom, mommy blogger, mumpreneur