multilocal

adj

multilocal

adj

Etymology From multi- + local.

1

Operating at a local level in more than one region.

  • One of the foundations of this multilocal strategy is that 90% of Unilever managers are locally recruited and trained.2009, Krishnamurthy Sriramesh, Dejan Verčič, The global public relations handbook: theory, research, and practice, page 508:

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