minutage

noun

minutage

noun

Etymology From minute + -age.

1

Advertising, Business, Marketing The amount of time, in minutes, during which advertising can be broadcast.

  • The Statement set conditions for cross-promotion of digital services outside of designated advertising minutage, addressing in particular how analogue terrestrial licensees could promote their associated digital services.2010, Jonathan Hardy, Cross-media Promotion, page 207:

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.